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IMPYOON ZINE

Together with Impugn Clothing and a group of enthusiasts, we have prepared a zine that accompanies the Elements of Culture collection by Impugn.

 

The collection is driven by independent and non-conformism art, so is Impyoon zine. Punk culture of the 80s, Soviet samizdat and non-conformism art have become the major source of inspiration for the zine design.

Design concept is built on a contradiction: irregular composition is sustained by a rigid 12-column grid. Stretched images, primitive drawing, overlapping text blocks -- all evoke a sense of DIY product.

 

Apart from Impugn brand and collection presentation, zine contains artworks by Rauldi and three articles referencing the counter-cultural context of the 70s and 80s based on independent filming including Assa by Sergei Solovyov, the Foreigner by Amos Poe and Liquid Sky by Slava Tsukerman.

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A special paper was selected for the zine production -- IQ Color in three different colours, 80 and 160 g/m2. Copies were reproduced on a simple copier. Then folded, stitched and cut manually.

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FULL VERSION IS AVAILABLE HERE

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Elements

of Culure

showcase at

Mercedes-Benz

Fashion Week

 

March 2018

Moscow

Authors: Natalia Petrakova

         Mark Shelg

         Eugen Rauldi

Photo:   Iren Pride

Model:   Galya Bogdanova

Mua:     Nastya May

Layout:  Rauldi Design

 

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