CLOUD IS MY HOME. New epoch is elusive, fluctuating and oversaturated. New world is multipolar, with no centre of gravity; life is concentrated in many points surrounded by a buffer zone. Instead of borders—continuous transfer between points. Instead of mandatory paradigm—niches. Instead of axis—ramification. 

Are we in the cloud? If we are, what is it defined by? Is it powerful enough to shift a cultural paradigm or transform an economic framework? 

Initially the project was assumed as a zine, but as the work progressed, it was gradually transforming into magaznie, than journal. Finally, it looks like a book. 144 pages of unconventional content, bold visions and new art. 

Rauldi and Mark Shelg are the masterminds behind the publication. The idea to initiate a discussion about a state of contemporary culture and other aspects of our life has been on the table since more than a year. Various formats were considered, finally a journal incorporating essays, photography, graphics and art was chosen

The journal exposes a new epoch and pays special attention to new aesthetics that accompany further digitalisation of lifestyle and induced by broad possibilities for inventing new forms and meanings.

The journal exposes a new epoch and pays special attention to new aesthetics that accompany further digitalisation of lifestyle and induced by broad possibilities for inventing new forms and meanings.

The new epoch, new digital environment, the new creative force that sets out to tear down conventions, disassemble fake truths, question mandatory aesthetics, transcends limits. Cloud release countless possibilities, removes borders in conceiving own visions. Collaborations, instant influence, intensified natural selection—new environment transforms artistic activities, facilitates the invention of new forms and meanings. Bold visions is what we are missing today, new art promises to set a few.



PAGES: 144
PAPER: PERGRAPHICA ROUGH 100 G/M2
COVER: MUNKEN POLAR 300 G/M2​​​​​​​
SIZE; 140X190 MM



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